Know every community

Make every decision count.

Kinetica is a data intelligence and strategy business for sport, recreation and wellbeing. We help sports organisations, governments and brands understand local communities at scale to make informed decisions, build better strategies and generate greater impact.

What we do

We combine our proprietary localised datasets, advanced analytics and deep sector experience to reveal where opportunities exist, where resources are needed and which actions will make the greatest difference.

Localised intelligence for every community

Kinetica generates proprietary data on sport, recreation and wellbeing participation, behaviours and attitudes. Delivering detailed local intelligence at national scale.

Our intelligence can be enriched with relevant demographic, economic, movement and supply data, as well as clients’ own datasets. Our interactive dashboards, reports and geospatial tools make it easy to compare communities, identify opportunities and prioritise resources.

Sports Organisations

Know where your next participants and fans will come from. Identify high-opportunity communities, understand barriers to participation, optimise your facility network and build a stronger evidence base for investment and sustainable growth

Government

See where community needs are greatest and where investment can make the biggest difference. Use localised intelligence to plan facilities and programs, improve access to physical activity and demonstrate the social, health and economic value of your decisions.

Brands

Discover the communities and audiences with the strongest affinity for sport, recreation and wellbeing. Use localised intelligence to target partnerships, sponsorships and campaigns more precisely and turn audience understanding into meaningful engagement