AURA IS A GAME CHANGER FOR SPORT, RECREATION AND WELLBEING PLANNING AND DECISION-MAKING
POWERFUL LOCALISED DATA INTELLIGENCE DESIGNED FOR PLANNERS AND DECISION-MAKERS
- Millions of data points on consumers sport’, recreation and wellbeing behaviours and attitudes across every single suburb
- Integration with contextual datasets and clients’ own data to deliver a comprehensive understanding of all local communities
- Instant access to data and powerful analytics through easy-to-use digital tools
AURA GIVES YOU THE RESOURCES TO MAKE INFORMED AND TIMELY DECISIONS WITH CONFIDENCE
Aura means no more wasted time stitching datasets together, no more reliance on shaky estimates and no more waiting around for data. Eliminating waste and frustration in sport, recreation, and wellbeing planning and decision-making
UNIQUE LOCALISED DATA
Our proprietary localised data delivers an unparalleled understanding of demand and supply for sport and recreation for every community
POWERFUL AND ACCESSIBLE PLANNING TOOLS
Our easy to use digital tools deliver direct access to data and analyses for faster and better ongoing planning and decision-making
THE AURA LOCALISED INTELLIGENCE SERVICE
AURA’S UNIQUE LOCALISED DATA
Aura sport, recreation and wellbeing behaviour and attitudes data down to the suburb level
MOVEMENT DATA
Real-time data on population movement delivering unique insights into the utilisation of sport and recreation assets.
POWERFUL CONTEXTUAL DATA
A host of contextual datasets such as census data, schools locations, and household expenditure all at the local area level
ONLINE ACCESS
24/7 access to live data via online reports and best in market geo-spatial analysis tools
CLIENT DATA INTEGRATION
Identification, cleaning, organising and integration of client datasets into our Aura data tools
TRAINING AND SUPPORT
Onboarding, data literacy training, insights and analysis support
EMPOWERING SPORTS ORGANIZATIONS TO GROW
Leverage our localised and industry-specific data to:
- Segment and target markets more effectively
- Acquire and retain participants and fans
- Develop and optimise your facilities networks and venues
- Build compelling business cases to attract funding
- Craft attractive commercial propositions to drive revenue
Case Studies
DELIVERING BETTER OUTCOMES FOR GOVERNMENT IN SPORT AND RECREATION
Using unique in-depth insights on local communities to support:
- Evidence-based strategic planning for sport & recreation and open space
- Building facility networks to meet local needs
- Master-planning anchored against local demand and supply conditions
- Building of budget submissions and assessing grant applications
- Managing of competing needs amongst internal and external stakeholders
- Investing to generate the maximum economic, social and health benefits
Book an aura demo today using data for your local communities
BUILDING SUSTAINABLE STRATEGY THROUGH AN IN-DEPTH UNDERSTANDING OF COMMUNITIES
We understand that no two communities are the same, and to drive successful innovation and change requires an in-depth understanding of every community. Aura provides you with the right foundations to develop and implement strategy, products and programs that drive positive change.