LOCALISED INTELLIGENCE FOR BETTER SPORT AND RECREATION DECISIONS
Kinetica’s localised sports intelligence platform, Aura, helps sports organisations, governments and brands understand every community at scale. Aura delivers an unrivalled breadth of proprietary data on local sport, recreation and wellbeing, revealing where demand exists, where provision falls short and where investment can have the greatest impact.
No two communities are the same. The data and tools delivered through Aura, combined with Kinetica’s deep sector expertise, help clients turn local evidence into clear priorities, focused investment and strategies that can be implemented and measured.
- ✓ Build stronger strategy
- ✓ Identify local opportunities
- ✓ Optimise facilities and programs
- ✓ Direct resources where they matter most
SEE EVERY COMMUNITY MORE CLEARLY
- Proprietary sport, recreation and wellbeing behaviour and attitude data generated by Kinetica for every Australian suburb
- A detailed local view of participation, demand, supply and community conditions at unrivalled scale
- Easy-to-use tools that turn local evidence into practical decisions
UNIQUE LOCALISED DATA
Our proprietary data reveals participation, demand and supply for sport, recreation and wellbeing across every community.
POWERFUL, ACCESSIBLE TOOLS
Aura provides direct access to local data, reports and geospatial analysis for faster, better planning and decision-making.
THE AURA SERVICE
AURA’S UNIQUE LOCALISED DATA
Proprietary sport, recreation and wellbeing behaviour and attitude data at suburb level.
MOVEMENT DATA
Population movement intelligence that reveals how sport and recreation places are actually used.
POWERFUL CONTEXTUAL DATA
A host of contextual datasets such as census data, school locations and household expenditure, all at the local area level.
ONLINE ACCESS
Secure, on-demand access to reports and geospatial analysis tools.
TAILORED REPORTING
Reports and views tailored to the decisions your organisation needs to make.
TRAINING AND SUPPORT
Onboarding, data-literacy training and expert analysis support.
SPORTS ORGANISATIONS
Know where your next participants, fans and opportunities are.
- Identify and prioritise high-opportunity communities
- Understand gaps in participation and access
- Plan facilities and programs around local demand
- Strengthen investment cases with credible evidence
GOVERNMENT
Direct public investment where it can make the greatest difference.
- Understand local participation, demand and provision
- Identify underserved communities and gaps in access
- Plan facility networks, programs and open space
- Assess funding priorities and improve future decisions
BRANDS
Understand sport and recreation audiences market by market.
- Size and prioritise local market opportunities
- Identify relevant audiences and community interests
- Plan sponsorships, campaigns and activations with local evidence
- Build stronger commercial and partnership propositions