Strategy & VicHealth

Delivering health outcomes through sport and recreation

The Victorian Health Promotion Foundation (VicHealth) is a pioneer in health promotion, enabling people to increase control over and improve their health. Their primary focus is promoting good health and preventing chronic disease.  VicHealth’s Action Agenda for Health promotion centres on five strategic imperatives – promoting healthy eating, encouraging regular physical activity, preventing tobacco use, preventing harm from alcohol, and improving mental wellbeing. Kinetica has provided strategic advisory and program implementation support to the Foundation since 2014 focused primarily on the strategic imperative of encouraging regular physical activity.

    Reframing investments to focus on health dividends

    Our first project with VicHealth was a review of its 25 years’ worth of investment in sport and recreation in Victoria. The review was designed to investigate the impact of the investment, what had worked well and not so well and the overall role of VicHealth relative to other public investors in sport. 

    The review provided a new platform and positioning for VicHealth’s investment in sport which was clearly linked to their own strategic imperatives and focused on the health outcomes that can be achieved through participation in sport and recreation. It also enshrined a mindset and structure that allows for greater innovation and risk-taking for impact. This critical piece of work provided the enabling framework for upgraded program development, successful grant programs and VicHealth’s enhanced relationship with Victorian sports and recreation organisations.  

      Working with funded organisations to drive effectiveness

      Following this foundational review project, we have worked with VicHealth across a broad range of programs and opportunities for investment with sports and recreation organisations.  We have supported the design of grant programs and provided strategic, marketing, and commercial subject matter expertise to organisations funded by VicHealth to help drive the effectiveness of their activities and ROI to the Foundation.