Strategy & ACT Government

More Canberrans moving more often

Canberrans are the most active people in Australia.  The Territory enjoys a range of advantages that make the ACT conducive to sport and active recreation participation including the natural environment and the accessibility of facilities, paths and lakes. However, a significant minority of the population are not moving enough and unlocking the various benefits provided by sport and recreation participation.  The ACT Government required a new strategy for Sport and Recreation in the Territory that would set the direction for the sector for the next 5 years.

Developing strategy for Sport and Recreation in the ACT

We employed the following process to develop a new 5-year strategy for sport and recreation in the ACT:

  • Strategy development framework – creation of a framework to guide strategy development considering the role of government, demand from the community and capability and capacity of the industry
  • Fact base development – collation of existing information held by the ACT Government, desk research, utilisation of Kinetica’s proprietary localised sports and recreation data (Aura) and other datasets, extensive consultation with stakeholders across Government, industry and the broader community
  • Strategy development and write-up – creation and authoring of the new strategy’s context and building blocks – vision, strategic priorities, objectives, outcomes and key actions. 

Clearly defined strategic priorities and action areas for Government

The strategy development process identified four key strategic pillars which built on previous plans and reflect the primary drivers of sustainability for ACT sport and recreation – sector capability and capacity, creating inclusive and welcoming environments, supporting the pathways for participation at all levels and providing places and spaces to enable sport and recreation participation.  The strategy also identified the key roles and action areas for the Government to play with an increased focus on data, digital transformation and climate change adaptation reflecting the current and future operating context for the sector.