Building thriving communities with Stockland
Stockland is Australia’s largest community creator, developing and managing residential, retirement and commercial sites across the country. Central to the company’s purpose is their community engagement strategy. This strategy aims to foster positive health and wellbeing, community connection and education opportunities within their developments. Kinetica was engaged by Stockland to review their community engagement strategy, in particular, the performance of partnerships and activation in their residential communities.
Deep understanding of residents’ community needs
Kinetica utilised a combination of qualitative and quantitative research methods to deliver a robust understanding of community residents’ needs. We also engaged key stakeholders and partners to evaluate current program delivery models. This approach surfaced and highlighted gaps and inefficiencies, providing opportunities for optimisation.
Meaningful segmentation and actions to enhance the community experience
Through the research we identified four resident segments, each with different needs relating to their expectations and requirements of the community in which they reside. The segments were then used to develop tailored messaging and community engagement activities to meet the respective needs of individual segments. We also provided a range of recommendations on how Stockland could optimise the delivery of community engagement initiatives to foster greater consistency and alignment to standards across residential communities.