Driving a commercial partnership strategy for the South Australian Cricket Association (SACA)
Identifying opportunities for commercial growth.
Assess the status quo and identify opportunities
The South Australian Cricket Association (SACA) wanted to review their commercial partnership program with the objective of identifying opportunities for revenue growth. Kinetica was engaged to review and refresh their program, and develop SACA’s commercial offering.
Kinetica was engage to:
- provide a review of the sponsorship market
- evaluate SACA’s current partnership packages and benchmark them against their competition
- develop their commercial partnership offering, which includes defining a clear narrative, as well as general sales collateral
- provide ongoing sales and consulting support.
Apply industry expertise to see what others don’t
With the impending expiration of large sponsorship deals and relatively static revenue growth, SACA faced some challenging barriers to commercial success.
After conducting a thorough analysis of the sponsorship market, we had a better understanding of where gaps existed. Using Kinetica AURA, our very own proprietary approach to valuing partnership opportunities, we were able to refresh SACA’s partnership offerings and package their assets to target the specific gaps within the market.
Use insights to implement strategies and drive commercial growth
Kinetica helped position SACA’s commercial partnership program for long-term success, ensuring they thrive well into the future. With a clear understanding of their commercial offering and market differentiation, SACA was able to target new business and sponsorships.
Kinetica’s findings helped SACA achieve a 100 per cent uplift in partnership-driven revenue within six months. We were also able to tailor proposals and negotiate support to ensure key deals got across the line.
Analysing commercial value
We’re the experts at seeing commercial opportunities that others don’t. From analysis and valuation to developing a unique commercial offering, we’ve got you covered.