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Powerful catchment analysis at your fingertips

To increase utilisation, improve the customer experience, and retain and engage participants (customers), facility network planners and operators need to understand who their current and potential customers are and where they come from. Catchment analysis is a critical component in developing this understanding and underpins effective facility planning and decision-making. A catchment area is the … Read more

Segmenting and targeting for impact

“Market segmentation has been described as the cornerstone of modern marketing.   It is an analytical process driven by customer needs, which helps maximise resources, emphasizes business strengths and enables more effective and better targeted marketing programs to be developed” Sally Dibb, Professor of Marketing and Society at Coventry University These same factors are as important … Read more