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Powerful catchment analysis at your fingertips

To increase utilisation, improve the customer experience, and retain and engage participants (customers), facility network planners and operators need to understand who their current and potential customers are and where they come from. Catchment analy … Read more

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Segmenting and targeting for impact

“Market segmentation has been described as the cornerstone of modern marketing.   It is an analytical process driven by customer needs, which helps maximise resources, emphasizes business strengths and enables more effective and better target … Read more

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